Custom Badge Accessories Boost Your Visual Identity
It can take some planning to develop just the right card stock and printing system for your security badges. If your organization is like most others, you’ve probably found a way to incorporate your logo or corporate colours into your card design.
What many facilities overlook, though, is the opportunity to take that thinking to the next level. You can also use badge accessories to promote your enterprise. For example, you may not have realized that you can customize the badge lanyards staff wear around their necks to show off trademarks, logos and related branding.
Lanyards come in a wide variety of attractive colours, so you’re sure to be able to select one that matches your corporate colour scheme. You can also add text to them. The text can be your organization’s name, your logo, a tagline or a mission statement.
Use Badge Accessories to Promote Your Enterprise
Customers also use custom lanyards to indicate employee classifications. For example, a police service might use lanyards in two colours, with “constable” or “civilian” printed on them for quick staff recognition.
Many organizations find that taking the opportunity to add their visual identity to their ID lanyards boosts employee morale and contributes to group identity and belonging.
Just as your IT department has probably added the company’s logo and branding to the wallpaper and screensavers on corporate computers, it makes sense for your security team to add them to ID badge accessories. You can work with your corporate communications staff to determine the best shade of colour and logo designs to incorporate.
Custom lanyards can also support marketing campaigns. For example, you can outfit retail staff who wear ID badges with lanyards that align with the rest of the store’s interior design. You can even change them from time to time to reflect ongoing marketing campaigns or promotions. Just as organizations apply their colour and logo to company vehicles, outside service staff can also show off your brand as they roam their territories with custom lanyards.
Add Your Trademark or Logo to Badge Reels
Another branding opportunity that badge accessories have to offer is badge reels. Badge reels are the small 1 1/4” plastic or metal housings that hold the retractable cord attached to some badges. The flat surface of the housing is a perfect spot to add your enterprise’s trademark or logo.
As with lanyards, you can choose a colour for your badge reels that matches your corporate colours. Chances are that your marketing team has a round version of your logo design that will perfectly complement that space on the housing.
These customization options have the added benefit of making your badge accessories harder to counterfeit. Security staff will know with a glance if someone is wearing a non-standard badge.
Custom badge accessories offer an affordable way to extend the visual identity of your organization. They can foster team spirit and get your branding in front of more potential customers.
At Groove Identification Solutions, we can help you choose the right accessories to go with your card design and customize them to reflect your visual identity. If you’re using custom accessories or you’re in the process of choosing a layout for them, we’d love to hear about your experience or answer any questions you may have.
Please share your thoughts with us in the comments!
